The Cocktail Analysis

Mexico

Mexico City

We are experts on human cognition, emotions and behaviors. We approach the complexity of the human being in order to discover the key learnings that guide business strategy and identify the new opportunities. We count with labs in Spain (Madrid) and Latam (Mexico DF, Bogota and Santiago), our team comprises of different profiles, such as UX researches, designers and UX experts.

Company Facts


2014	5	5
Founded	Employees	Researchers

Services Offered in Mexico

Qualitative Research

Usability tests
In-depth contextual interviews with task completion
Agile research (guerrilla)
Mini groups
Focus groups
Ethnographies
Online communities
Customer journey mapping

Quantitative Research

Pretest and posttest
Ad hoc research
Market measurement
Samples scopes
Cluster segmentation
Conjoint analysis
Max-diff analysis
Brand positioning mapping (through Spain team)

Other

Research based on data approach

User Research in Mexico

Key Points about the Mexican Market

Languages research can be conducted in:

Spanish and English (not recommended in most cases).

Challenges for recruitment of research participants:

In Mexico, peak labor hour is around 10am to 4pm, that's why it is convenient to schedule groups or interviews before or after that time. It is also convenient to avoid setting up a field on a Friday in the evening or the day before bank holidays. If recruiting people from a database, make sure there are extra participants; it is frequent to face dropping outs.

Typical response behaviour and how to deal with it

Mexican users begin to venture into the digital world, so it is common that they need to talk out, at the beginning, about both, fears and advantages of the new platforms. Speaking of their behavior, they speak out easily in front of the group, although they usually adopt the general opinion due to fear of dissent against majorities opinion.