The Cocktail Analysis

Mexico

Mexico City

We are experts on human cognition, emotions and behaviors. We approach the complexity of the human being in order to discover the key learnings that guide business strategy and identify the new opportunities. We count with labs in Spain (Madrid) and Latam (Mexico DF, Bogota and Santiago), our team comprises of different profiles, such as UX researches, designers and UX experts.


Services offered

Qualitative Research
  • Usability tests
  • In-depth contextual interviews with task completion
  • Agile research (guerrilla)
  • Mini groups
  • Focus groups
  • Ethnographies
  • Online communities
  • Customer journey mapping
Quantitative Research
  • Pretest and posttest
  • Ad hoc research
  • Market measurement
  • Samples scopes
  • Cluster segmentation
  • Conjoint analysis
  • Max-diff analysis
  • Brand positioning mapping (through Spain team)
Other
  • Research based on data approach

Company Facts

Founded Founded: 2014
Employees 5 Employees
User Researchers 5 User Researchers

Location

Mexico City

Ejército Nacional 519
Granada, CDMX. Mexico City

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