We are experts on human cognition, emotions and behaviors. We approach the complexity of the human being in order to discover the key learnings that guide business strategy and identify the new opportunities. We count with labs in Spain (Madrid) and Latam (Mexico DF, Bogota and Santiago), our team comprises of different profiles, such as UX researches, designers and UX experts.
Spanish and English (not recommended in most cases).
In Mexico, peak labor hour is around 10am to 4pm, that's why it is convenient to schedule groups or interviews before or after that time. It is also convenient to avoid setting up a field on a Friday in the evening or the day before bank holidays. If recruiting people from a database, make sure there are extra participants; it is frequent to face dropping outs.
Mexican users begin to venture into the digital world, so it is common that they need to talk out, at the beginning, about both, fears and advantages of the new platforms. Speaking of their behavior, they speak out easily in front of the group, although they usually adopt the general opinion due to fear of dissent against majorities opinion.
Cities:We cover all Latin America.
Ejército Nacional 519
Granada, CDMX. Mexico City