Trinidad Wiseman



Trinidad Wiseman is a leading Estonian service design and digital transformation company with clients across various verticals such as telecoms, finance, insurance, real estate, tech companies, and governments worldwide.

We are renowned specialists in creating Digital Government E-Services, UX experience design, user research, systems analysis, business analysis, usability studies and software development. We have over 100 specialists who are experts in creating, implementing and integrating complex enterprise-level systems across all types of use cases.

Our development experience spans the depth of security-critical information systems throughout all public sector departments. We developed national solutions for but are not limited to, cyber security centres, digital identity solutions, border control information systems, e-Police, money laundering prevention systems, population registries, hospital information systems.

We are the digital transformation and service design partner of many large international institutions such as European Union institutions; the European Union Energy Regulators, The European Union Space Agency, The Publications Office of the European Union and European Foundation for the Improvement of Living and Working Conditions Agency and large international organisations such as Fujitsu, TransferWise lots of others.

We develop e-service solutions with the future in mind so that we can all live comfortably tomorrow. As a partner, we do not dictate how everything must be done. Instead, we support our clients on their journeys and help them achieve their desired results.

15+ years of partnerships

  • 60% of the workload public sector projects
  • 40% of the workload private sector projects

Memberships, awards and certificates

  • Member of UX fellows – being part of network of UX agencies, of which membership gives us the opportunity to carry out researches all over the world.
  • Atlassian Platinum Solution Partner
  • ISO 9001:2015 certified
  • 2016 Award for becoming a Gazelle Company
  • 2018 Digitegu award in web development category

Company Facts

Founded Employees User Researchers
2007 100+ 35
Founded Employees Researchers

Services Offered in Estonia

Qualitative Research
  • User interviews
  • Stakeholder interviews
  • Field studies
  • Eye tracking
  • Navigation testing
  • Customer journey maps
  • Moderated forums and focus groups
  • Usability testing (lab, field, remote)
  • Co-creation workshops
  • Competitive analysis
  • Card sorting interviews
  • Prototype feedback & testing
  • Accessibility review & testing
Quantitative Research
  • Navigation tests
  • Usability issues spotting from usage statistics
  • Google analytics review
  • Surveys
  • Search-log analysis
  • A/B testing
  • Prototyping
  • Persona building
  • Navigation design
  • UI design
  • Graphic design
  • Accessibility assurance & consulting
  • Business analysis
  • Service design
  • UX content (microcopy)
  • Living style guide development
  • Requirements & constraints gathering & documenting
  • User stories development
  • Design review
  • KPI tracking systems
  • Neuro UX

User Research in Estonia

Key Points about the Estonian Market

Languages research can be conducted in:

English, Estonian, Russian, Latvia and Lithuanian.

Challenges for recruitment of research participants:

Recruits can become more difficult, when the weather is nice (especially late Spring and Summer).

Any other information that a foreign researcher might find useful

Perfect test-market. Estonia is a small country with only 1.3 million citizens, which makes it a perfect test-market to gauge the viability of a product or service in the mass market prior to a wider scale roll-out.

Estonia is e-society and was named “the most advanced digital society in the world” by Wired. 88% of the population use the internet regularly.

Estonia is one of the top countries that has the most startups per capita established than anywhere else in Europe!

Typical response behaviour and how to deal with it

Estonians are known for being silent and reserved. This is not fully true, though. They take their time to get to know you and if it all works out, they open up!

You should also pay attention to the language you use. Asking a general question will almost get you no answers, so be specific in your inquiries.

The Estonian Market

Inhabitants:1,303 Million

Reachable Cities in Estonia

Cities:All major cities in Estonia, Latvia and Lithuania.



Meistri 14, 13517
Tallinn, Estonia

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