Facit Digital



Facit Digital is one of Germany's leading user research agencies with more than 15 years of experience. We have our own specialized UX test facilities in the city center of Munich. Facit Digital offers full-service user research and consulting for all industries and all kinds of devices. Our quant and qual UX tools cover the entire lifecycle of digital media.

Company Facts

Founded Employees User Researchers
2007 20 20
Founded Employees Researchers

Services Offered in Germany

Qualitative Research
  • Ethnography
  • Contextual inquiries
  • Diary studies
  • Moderated forums and focus groups
  • Usability testing (lab, field, remote, fast sprint testing)
Quantitative Research
  • Online surveys
  • Segmentations, personas
  • Utility analyses
  • Card sorting
  • Tree tests
  • UX tracking
  • Advertising research

User Research in Germany

Key Points about the German Market

Languages research can be conducted in:

German and English (not recommended in most cases, though).

Challenges for recruitment of research participants:

During school holidays recruitment doesn’t get more difficult, some people have even better availability. Recruits can become more difficult when important events are taking place or the weather is nice outside.

Cultural pitfalls and solutions, how to’s, typical response behaviour:

German research participants are rather straight forward and won’t hold back their opinions. They might tend to rationalize their answers, so it can be advisable applying emotional ice-breaker techniques.

Any other information that a foreign researcher might find useful

The German audience is quite into data protection and privacy issues at the moment. Germans are in general comparably hesitant when it comes to technology adoption and trying out new services. It's a good idea to keep this in mind when interpreting study findings.

The German Market

Inhabitants:82,451 Million

% Mobile Internet Penetration:72%

Share of e-commerce sales of total retail sales:8%

Reachable Cities in Germany

Cities:Any major city in Germany, Austria and Switzerland.



House of Communication
Friedenstraße 24
81671 München, Germany


Von-Werth-Str. 6
50670 Köln, Germany

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