Usertestlab was founded in 2004 and provides services for the Italian market, both in the area of design and user research. Usertestlab also offers all-inclusive services of development, conduction and reporting of usability tests, interviews, ethnographic researches and focus groups for the international market.

Company Facts

Founded Employees User Researchers
2004 6 3
Founded Employees Researchers

Services Offered in Italy

Qualitative Research
  • User testing (lab, filed, remote)
  • Personas and scenarios
  • In-depth interviews
  • Focus groups
  • Co-design workshop
  • Ethnography
  • Contextual inquiries
  • Moderated forums
Quantitative Research
  • Quantitative usability testing (benchmarking)
  • Web analytics (or app analytics)
  • A/B testing or multivariate testing
  • Card sorting
  • Tree testing
  • Surveys or questionnaires
  • Clustering qualitative comments
  • Eye tracking tools to support qualitative methodology

User Research in Italy

Key Points about the Italian Market

Languages research can be conducted in:


Challenges for recruitment of research participants:

Plan field avoiding peak holidays (particularly Christmas, Easter and August). Consider the geographical difference in the choice of location and sample.

Cultural pitfalls and solutions, how to’s, typical response behaviour:

To open up let participants putting at their ease and always create a confidential atmosphere.

Any other information that a foreign researcher might find useful

Ask your local contact for advice on travel, accommodation and public transport services.

The Italian Market

Inhabitants:59,210 Million

% Mobile Internet Penetration:62%

Share of e-commerce sales of total retail sales:40%



Via Po 152 (1,159.00 mi)
Rome, Italy 00198

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