User Research in France

Key Points about the French Market

Languages research can be conducted in:

French and English (the recruitment can be more tricky in English, as the average English level of French participants is quite poor).

Challenges for recruitment of research participants:

For the recruitment of a professional target, it's better to plan more time (2 weeks) and increase the incentives.

During the holidays, it can be a bit challenging to recruit users, otherwise, recruits are available during office hours. For a professional target, recruitment can be a bit more complex, and often requires evening slots.

Cultural pitfalls and solutions, how to’s, typical response behaviour:

The French research participants like to be addressed as «vous», the polite way of speaking.

They are quite open to give feedback and are really curious about the product and our job as researchers. They are keen to answer all type of questions, except money related inquiries that will require a bit of ice breaking before getting into the subject.