U1 is Australia's longest standing independent experience research and strategy consultancy. Since starting out in 2001, we have delivered thousands of projects, providing us with the opportunity to speak directly with tens of thousands of people.
During this time, we have had a front-row view of the ever-increasing role that digital plays in product and service delivery, from bit player to the lead role, and most importantly the impact this has on the human at the centre of it all, your customers.
Drawing on our collective experience and expertise, our purpose is to act as an objective, collaborative partner. Providing you with the evidence-based perspective and understanding needed to make informed decisions about your experience design.
2001 | 6 | 4 |
Founded | Employees | Researchers |
Summer is from December to February. Most businesses will close for at least a two-week period over Christmas and New Year, including all recruitment firms. The main school holiday break runs from late December to late January which can make recruitment for all types of participants difficult during this period.
If a public holiday falls on any day other than a Wednesday, it is common for many to take an extra day of annual leave on either side of the public to make for an extra-long weekend.
People often make the mistake of thinking that Sydney is Australia's capital city, when in fact it is Canberra.
Australia was colonised by Europeans in 1788, but what is often overlooked is that the country was already inhabited for over 65,000 years by a diverse indigenous population consisting of many Aboriginal nations.
There is a strong rivalry between Melbourne and Sydney that it is important to be aware of.
Australians will tend to be direct in their feedback, and can seem somewhat blunt. Do not be surprised if a participant counts their incentive in front of you before they leave the research room.
Australians are generally open and friendly in their greeting and will expect a casual, yet respectful, greeting when they arrive to participate in research.
Inhabitants:25,415 Million
Cities:All capital cities - Melbourne, Sydney, Canberra, Brisbane, Adelaide, Perth, Hobart Major and regional towns if required.
Ground Floor, 119
Ferrars Street South Melbourne
3205, Melbourne, Victoria