We are experts on human cognition, emotions and behaviours. We approach the complexity of the human being in order to discover the key learnings that guide business strategy and identify the new opportunities. We count with labs in Spain (Madrid) and Latam (Mexico, Bogotá and Santiago), our team comprises of different profiles, such as UX researches, designers and UX experts.
Colombia has a lot of bank holidays among the working calendar that needs to be considered in advance in case of short time fieldwork. Also Colombian people could not show up for and arranged meeting for the research (ID, FG, etc.) or/and run late. So we usually over recruit for fieldwork. Ex. for a standard Focus group of 8 people we recruit 10. It is convenient to avoid setting up a field on a Friday in the evening or the day before bank holidays.
Specifically for main cities like Medellin and Bogota we got a super busy traffic jam and also number plate restriction so it´s important to take enough time to move around the cities and get to appointments.
Colombian people like to be obliging and please others, "very polite" so we usually make a lot of emphases in how important is the give a honest opinion and critics if need it towards the benefit for the brands make things better, etc.
Cities:Main Cities: Bogotá, Medellin & Cali. We also cover: Santa Marta, Barranquilla, Cartagena, Pasto, Tunja, Pereira & Manizales.
Address:Avenida 9 # 101 - 69 piso 3