Research and Design



Xperienz is Portugal’s oldest UX Consultancy and we’ve been conducting user research projects for close to two decades. We are have our own research facilities, conveniently located in the Lisbon’s business district. We provide testing on a variety of systems and devices and offer multiple research services.

Company Facts

Founded Employees User Researchers
2005 10 6
Founded Employees Researchers

Services Offered in Portugal

Qualitative Research
  • User interviews (contextual or in-depth)
  • Ethnographic research
  • Focus groups
  • Competitive analysis
  • Collaborative workshops
  • Heuristic evaluations
Quantitative Research
  • Surveys and questionnaires
  • Usability testing (mobile and desktop, local or remote)
  • Eyetracking
  • Statistical analysis
  • Card sorting
  • Tree testing
  • Prototyping
  • Service Design
  • Design Sprints
  • Content Strategy
  • User Interface Design
  • Web Development
  • Certified Training in UX
  • UXLx Annual Training Conference

User Research in Portugal

Key Points about the Portuguese Market

Languages research can be conducted in:

Portuguese and in some instances English.

Challenges for recruitment of research participants:

It is convenient to avoid testing on Monday mornings, Friday afternoons and vacation seasons (August and Christmas).

Do not set fieldwork or test sessions without checking bank holidays because some are only celebrated regionally, which might affect the recruitment.

If recruiting people from a database, make sure there are extra participants as there might be dropouts.

Cultural pitfalls and solutions, how to’s, typical response behaviour:

If the Think Aloud methodology is applied participants should be reminded to share their thoughts.

Give 30 minutes intervals between 2 participants during testing.

Typical response behaviour and how to deal with it:

Portuguese people can be a bit shy, so make sure to tell them how important it is to give their honest opinion, even if it is a negative one.

Also make sure to emphasize it is not their abilities that are being tested, but the product or website.

The Portuguese Market

Inhabitants:10,251 Million

% Mobile Internet Penetration:61,54%

Share of e-commerce sales of total retail sales:8,6%

Reachable Cities in Portugal

Cities:Any city in Portugal.



Rua do Polo Norte, nº14 2.1
1990-266 Lisboa, Portugal

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