gotoresearch

USA West

San Francisco

gotoresearch is a lifestyle design and research firm. We combine strategy, branding, usability testing and contextual research to create people-friendly experiences for web, mobile, and product interfaces that integrate with the way people really live.

Company Facts


2001	15	4
Founded	Employees	Researchers

Services Offered

Qualitative Research

Heuristic and expert evaluations
Competitive testing
Usability testing (remote and in-person)
Concept validation
Rapid product and service prototype testing
Wireframes and IA testing
Content audit and gap analysis
Exploratory studies (remote and in-person)

Stakeholder interviews
Lab-based research
Diary studies
Co-creation ideation workshops
Participatory design
Card sorting

Quantitative Research

Statistical benchmarking
Usability benchmarking, surveys and questionnaires

User Research in USA West

Key Points about the United States Market

Languages research can be conducted in:

English.

Challenges for recruitment of research participants:

Specialists and high-level professionals can be harder to recruit due to their busy schedules.

Typical response behaviour and how to deal with it

Response behavior will depend on the type of individual participant. With some you may have to ask additional questions to really get at the 'why' but others might be overly talkative. In those cases you may have to politely tell them you are very much interested in what they have to say but that you have much to get through in a short period of time.

The United States Market

Inhabitants:329,292 Million

Reachable Cities

Cities:Research can be conducted in the gotoresearch headquarters in San Francisco. gotoresearch user researchers can fly to other cities for field studies or facilities can be contracted through 3rd parties in most major cities in the U.S.