Usethics

Russia
Moscow

We are a professional usability agency specializing in the integrating of the User Experience into digital interfaces and services. We have been designing and testing user Interfaces since 2001.

Company Facts
Founded Employees User Researchers
2001 +30 10
Founded Employees Researchers

Services Offered

Qualitative Research
  • Usability testing (remote or in-lab)
  • Unmoderated testing
  • Comparative testing
  • Iterative testing
  • User interviews
  • Diary studies
  • Eye-tracking
  • Focus groups
  • Contextual inquiries and field research
Quantitative Research
  • Card sorting
  • Prototype testing
  • Surveys
  • Web analytics
Other
  • UI Design (mobile, web and desktop interfaces)
  • Consulting (expert evaluation, personas/customer journey mapping)

Key Points

Doing Research in the Russian Market

Languages research can be conducted in:

It is advisable to conduct research in Russian as English-speaking participants are not easy to recruit, and translation is usually required for international research. However, our company can conduct research in English.

Challenges for recruitment of research participants:

Participation fees are usually within a range of 1000-2000 Rub, although it might get more expensive to hire more qualified users or experts.
No research should be planned around New Year (31 Dec – 9 January) and 1-9 May because of the long holidays.

There is a risk of recruiting so called “professional participants” who take part in marketing research on a regular basis – this should be double-checked by the recruitment company at the very beginning of the test.
Participants should be very well informed that they need to show up on time or earlier, because there is a culture of “10-15 minutes late doesn’t count (as being late)”.

Cultural pitfalls and solutions, how to’s, typical response behaviour:

There is usually a significant difference between big cities and rural regions in regards to technical equipment (such as high-speed Internet), so the requirements should be planned accordingly.
Current government regulations might affect the behaviour of internet and digital users in some ways, so if there is a chance that this applies, it should be taken into account.

If research is held at the participant's workplace, there might be a tendency not to disclose or openly discuss existing problems. Data privacy ethics has not been absorbed into the Russian mentality yet, so participants should be additionally reminded about how collected data will be used.

Typical response behaviour and how to deal with it

Certain groups of users might have a conservative attitude towards digital products and criticize things they are not used to.
Other groups might tend to show conforming behavior and not express any criticism even if they don’t like or don’t understand the product and may blame themselves for the difficulties they encountered.

Elder participants are usually not technologically savvy, which should be kept in mind when planning research.
If research is held at the participant's workplace, there might be a tendency not to disclose or openly discuss existing problems.

The Russian Market

Inhabitants:143,889 Million

% Mobile Internet Penetration:76% and growing.

Reachable Cities

Cities:Any, but preferably major cities like Moscow or Saint Petersburg.

Other

The Russian language is the 4th most spoken language worldwide with approximately 250 million Russian speakers globally.

A combination of major cities with well-developed westernized digital culture and more rural regions where digital practices are less established.

Contacts

Moscow

Address:8/2/1, Myasnitskaya Ulitsa
Moscow, Russia

Phone:+7495-771-00-88

E-mail:info@usethics.ru

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