Inter-Cultura

Argentina
Buenos Aires

As a human-centred innovation and design company, we help organizations to create value by focusing their vision on the human needs. We help to discover the insights and to conceptualize solutions. We cover all range of design approaches from product to service and strategy.

Company Facts
Founded Employees User Researchers
2006 18 5
Founded Employees Researchers

Services Offered

Qualitative Research
  • User tests (lab, field, remote)
  • Card sorting
  • Interviews (personas, experience maps, blueprints, journey maps)
  • Shadowing
  • Co-design workshop
  • Ethnography
  • Diary studies
  • Expert reviews
Other
  • Service Design
  • Product Design Consultancy
  • Strategic Design Consultancy
  • Design Management Consultancy
  • Interaction Design and UX
  • Information Architecture
  • Product Definition Workshops

Key Points

Doing Research in the Argentinian Market

Languages research can be conducted in:

Spanish and English.

Challenges for recruitment of research participants:

It's important to plan activities with at least 3 weeks of advance to be sure to get the participants on time.

Cultural pitfalls and solutions, how to’s, typical response behaviour:

There are substantial differences in the perception and behavior of people from Buenos Aires and the rest of the provinces. It depends a lot on the subject. We might recommend to test at a few different locations to get better results.

The Argentinian Market

Inhabitants:45,133 Million

Reachable Cities

Cities:Cities in Argentina and neighbour countries.

Contacts

Buenos Aires

Address:Miguel de Azcuénaga 1060
Vicente Lopez, Buenos Aires, Argentina

Phone:+54 11 4796-0920

E-mail:info@inter-cultura.com

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