KEYS TO PERFORM UX STUDIES IN LATAM

When addressing projects in LATAM we should take into consideration a number of key aspects that ensure the quality of the project. Here are some reflections made by the team at the offices of The Cocktail Analysis in Mexico and Colombia, which has also led projects in other countries in the region (such as Brazil, […]

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UX Fellows Hosts Morning Roastery Event at UXPA 2016

For the past 15 years, UXPA International has been one of the most highly attended international events for UX. Everyone from the veteran UX Pros to students of our profession frequent this event. The presentations and talks are often thematic and timely, educational and inspiration and it’s always a good opportunity to network, learn and […]

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You Built Behavioral Personas, Now What?

Developing Global Behavioral Personas for products is a study type that is well suited for our global consortium.  When clients have the need to study users from various countries, languages and cultures to develop a solid product that serves all, our collection of agencies come together nicely to represent the voice of the global audience. […]

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5 ways in which your company can greatly benefit from UX Research

User Experience is becoming more and more important and most companies are aware of this but sometimes convincing managers to do UX research is a hard nut to crack. Conducting UX research has great benefits which can be translated into benefits for sales, benefits for development and also benefits for the company itself due to […]

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Ten Questions to Ask a Prospective Usability Research Partner

Customer experience has become top priority in many organizations. You know this scenario: You’re in a team meeting, and someone starts to pontificate about his philosophy on [insert customer experience fail here] and the impact it has. Inside your head, you say, “Yes. It exists. I’ve been pushing an adjustment of the UX here for […]

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Five tips for a better cross-device user experience

responsive

Responsive design which dynamically adapts to different display sizes? Or rather one site for desktops and another version optimized for smart phones and tablets? New development or adaptation? These are questions which companies face with the ever greater proliferation of mobile devices, which are also increasingly becoming the “first” device used to view sites. In […]

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The New “Buy” Button & How It’s Affecting E-Commerce Usability

Happy World Usability Day! This year, the theme is Innovation. In Key Lime Interactive fashion, we like to make sure our team is always feeling inspired and innovative. Our CEO, Ania Rodriguez, recently wrote an article for Entrepreneur.com on the topic of 4 Ways Games Can Help Your Company Innovate. Innovation can spark a variety of meanings […]

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International User Research

Conducting international user research should be a seamless and efficient process. The idea of doing research over seas may be intimidating, but with the right guidelines you will not only expand your knowledge, but you will also expand your business. UX Fellows is a global usability alliance with representative team members in several different countries. […]

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